"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it … Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the … foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing …

"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics … Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications …-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills …

The essentials of account-based marketing -- Building the right foundations for account-based marketing -- Investing in …-based marketing step-by-step -- Knowing what is driving the account -- Playing to the client's needs -- Mapping and profiling … stakeholders -- Developing targeted value propositions -- Planning integrated sales and marketing campaigns -- Executing integrated …

. Topics covered include: marketing strategies that attract the 20 percent of the U.S. population that holds 70 percent of the … irresistible; developing a high-level, sophisticated positioning and marketing strategy that attracts the one in five households …-of-mouth marketing"-- …