Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus...

"Don't fight for customers, let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world...

Introduction : more business, less busy-ness -- Think big, start small, scale up -- The flywheel -- Targeting your ideal clients and positioning yourself to win -- Get people to like you (authentically) -- Turning prospects into clients -- Lead tactics -- Turning leads into clients -- Closing...