"Learn the crucial ins and outs of the world's largest market The U.S government market represents the largest single market-anywhere. Government contract tracking firm Onvia estimates that government business-federal, state, local and education-represents better than 40% of the nation's GDP....

Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms of lean waste -- Getting to the root cause of a...