Das Lehrbuch richtet sich primär an Studierende in Bachelor- und Masterstudiengängen und bietet in knapper aber systematischer Form eine fundierte Handreichung für die Planung und Durchführung qualitativer Experteninterviews in der Politikwissenschaft.​ Es vermittelt einen methodisch...

"This book equips readers with the tools and knowledge needed to create data collection designs for business surveys and carry out these surveys. The author team is comprised of survey researchers working at government agencies across both the United States and Europe, providing a global...

Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound...

This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...