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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003644110
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P. - 2009
Persistent link: https://www.econbiz.de/10003784603
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Why brands grow
Baldinger, Allan L.; Blair, Edward; Echambadi, Raj - 2009
Persistent link: https://www.econbiz.de/10003784822
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Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003832351
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The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832474
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529