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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
24
Cross-cultural and critical perspectives on brands
20
Accounting theory ; Vol. 2
19
An Elgar reference collection
17
Family business
17
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
History of marketing thought ; Volume 3
12
Innovation and entrepreneurship
12
Brand management ; Vol. 4
10
Executives and performance
10
Measuring and managing brands
10
Qualitative marketing research : approaches, techniques and analysis
10
Classics in corporate law and economics ; Vol. 1
9
Corporate brand and corporate reputation
9
Integration, governance and performance
9
Mergers and acquisitions
9
Strategic information systems ; Vol. 3
9
The merger and acquisition process
9
Boards and directors
8
Brand management ; Vol. 1
8
Corporate crime: issues of definition, construction and research
8
Economic approaches to law
8
Financing entrepreneurship
8
International marketing ; Vol. 2
8
Research in urban economics : a research annual
8
The IASB: the standards and their widespread adoption
8
The impact of theory on representations of the consumer and the marketing organisation
8
The international library of critical writings in economics
8
Accounting theory ; Vol. 4
7
Classics in corporate law and economics ; Vol. 2
7
Entrepreneurial teams and new business creation
7
H. Igor Ansoff ; Vol. 2
7
Michael Porter ; Vol. 3
7
Small business and entrepreneurship ; Vol. 4
7
Stakeholders and sustainability
7
The nature and scope of marketing research
7
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7
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ECONIS (ZBW)
989
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989
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1
Government loan, guarantee, and grant programs : an evaluation
Li, Wenli
-
2008
Persistent link: https://www.econbiz.de/10003675250
Saved in:
2
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
-
2008
Persistent link: https://www.econbiz.de/10003717734
Saved in:
3
Symbols, rituals and power : the lost dimensions of crisis management
Hart, Paul 't
-
2008
Persistent link: https://www.econbiz.de/10003719032
Saved in:
4
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
5
The new divisions : a geography reconsidered
Martin, Randy
-
2008
Persistent link: https://www.econbiz.de/10003745063
Saved in:
6
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
7
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
8
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
9
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
10
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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