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Werbung
32
Advertising
31
Advertising effects
8
Werbewirkung
8
USA
7
United States
7
Großbritannien
5
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1911-1980
1
Advertising media
1
Advertising planning
1
Ausländische Tochtergesellschaft
1
Brand
1
Brand image
1
Canada
1
Comparative advertising
1
Consumer society
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Reprint
Article in journal
5,500
Aufsatz in Zeitschrift
5,500
Graue Literatur
810
Non-commercial literature
810
Aufsatz im Buch
707
Book section
707
Working Paper
652
Arbeitspapier
616
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
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50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
35
Bibliographie
29
Guidebook
29
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28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
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19
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English
32
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Kline, Stephen
2
Leiss, William
2
Caton, Dennis
1
Chandra, Aruna
1
Conchar, Margy P.
1
Coulter, Robin Higie
1
Crask, Melvin R.
1
Cronin, Anne M.
1
Della Bitta, Albert J.
1
Evans, Malcolm
1
Evans, W. A.
1
Ewing, Michael
1
Firestone, Otto John
1
Geller, Max A.
1
Gill, Leslie E.
1
Griffith, David A.
1
Harms, John
1
Harvey, Michael G.
1
Jhally, Sut
1
Kellner, Douglas
1
Kerr, Gayle
1
Krishnan, H. Shanker
1
Leslie, Frances
1
Levine, Linda
1
Loughlin, Sandra
1
Monroe, Kent B.
1
Moran, Clarence
1
Okazaki, Shintaro
1
Pae, Jae H.
1
Pechmann, Cornelia
1
Russell, Gilbert
1
Russell, Thomas
1
Ryans, John K.
1
Samiee, Saeed
1
Samu, Sridhar
1
Sandler, Dennis M.
1
Schindler, Robert M.
1
Schudson, Michael
1
Shani, David
1
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1
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Routledge library editions / Advertising
11
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Cross-cultural and critical perspectives on brands
2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Brand management ; Vol. 3
1
International marketing ; Vol. 3
1
Legends in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
32
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1
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
2
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
3
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
Saved in:
4
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
Saved in:
5
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
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6
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
Saved in:
7
Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
Saved in:
8
Women outdoors : advertising, controversy and disputing feminism in the 1990s
Winship, Janice
-
2009
Persistent link: https://www.econbiz.de/10003832564
Saved in:
9
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
10
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
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