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Market research
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The nature and scope of marketing research
10
Developmental challenges in marketing research
8
Managing business in Hungary : an international perspective
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
The small transformation : society, economy and politics in Hungary and the new European architecture
7
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Marketing-mix strategies - distribution strategy and pricing strategy
2
The development of critical perspectives in marketing
2
Transition, competitiveness and economic growth
2
History of marketing thought ; Volume 2
1
International marketing ; Vol. 2
1
Learning by organizations
1
Legends in marketing
1
Measuring and managing brands
1
Sage library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
Variorum collected studies series : CS
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ECONIS (ZBW)
82
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1
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
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2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
3
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
4
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
5
Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P.
-
2009
Persistent link: https://www.econbiz.de/10003784603
Saved in:
6
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
7
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
8
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
9
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003832548
Saved in:
10
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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