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Market research
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Birks, David F.
4
Macer, Tim
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Tadajewski, Mark
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3
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2
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Hunt, Shelby D.
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The nature and scope of marketing research
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Qualitative marketing research : approaches, techniques and analysis
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Quantitative marketing techniques and analyses
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The development of marketing theory and its philosophical underpinnings
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Critical perspectives on business and management
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The evolution of brands : from signals of quality to storehouses of trust
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History of marketing thought ; Volume 2
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International marketing ; Vol. 2
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Learning by organizations
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Legends in marketing
1
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ECONIS (ZBW)
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The nature and scope of marketing research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792440
Saved in:
2
Qualitative marketing research : approaches, techniques and analysis
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792457
Saved in:
3
Quantitative marketing techniques and analyses
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792462
Saved in:
4
Developmental challenges in marketing research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792472
Saved in:
5
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
6
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
7
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
8
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
9
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
10
The power of ethnography
Mariampolski, Hy
-
2009
Persistent link: https://www.econbiz.de/10003793905
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