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Society and HRM in China
11
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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International marketing ; Vol. 2
4
The impact of culture
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Cross-cultural and critical perspectives on brands
3
Entrepreneurship in developing countries
3
Key papers on China
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Multinational enterprises and host economies ; Vol. 1
3
An Elgar reference collection
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Foundations of cross cultural management ; Vol. 4
2
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Qualitative marketing research : approaches, techniques and analysis
2
Small business and entrepreneurship ; Vol. 5
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Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Accounting theory ; Vol. 2
1
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Chris Argyris : critical evaluations in business and management
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Corporate crime: issues of definition, construction and research
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Development and underdevelopment : the political economy of global inequality
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International HRM: the MNE perspective
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Marketing-mix strategies - product strategy and promotion strategy
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Measuring and managing brands
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Multinational enterprises and host economies ; Vol. 2
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Reprint series / Fisher Center for Real Estate and Urban Economics
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ECONIS (ZBW)
107
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107
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1
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
5
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
6
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
7
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
8
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
9
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
10
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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