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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing; Shavitt, Sharon - 2009
Persistent link: https://www.econbiz.de/10003785587
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003836356
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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The Role of the psychologist in market and advertising research
Wulfeck, Wallace H. - 2008
Persistent link: https://www.econbiz.de/10003609459
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.; Shani, David - 2008
Persistent link: https://www.econbiz.de/10003655944
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Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.; Chandra, Aruna; Ryans, John K. - 2008
Persistent link: https://www.econbiz.de/10003655978