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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Customer segmentation, allocation planning and order promising in make-to-stock production
Meyr, Herbert - In: Supply chain planning : quantitative decision support …, (pp. 117-144). 2009
Persistent link: https://www.econbiz.de/10003825961
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - 2010
Persistent link: https://www.econbiz.de/10003924348
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A theory of organization and change within value-attitude systems
Rokeach, Milton - 2008
Persistent link: https://www.econbiz.de/10003728466
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The confucius connection : from cultural roots to economic growth
Hofstede, Geert; Bond, Michael Harris - 2008
Persistent link: https://www.econbiz.de/10003728557
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Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald; Baker, Wayne E. - 2008
Persistent link: https://www.econbiz.de/10003728609