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Consumer behaviour
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Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
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Brand management ; Vol. 2
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Society and HRM in China
11
Measuring and managing brands
10
Brand management ; Vol. 4
8
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
8
Foundations of cross cultural management ; Vol. 3
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
The impact of culture
5
Macromarketing - a global focus ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Cross-cultural human resource management
3
Entrepreneurship in developing countries
3
Key papers on China
3
Legends in marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
Multinational enterprises and host economies ; Vol. 1
3
The development of critical perspectives in marketing
3
An Elgar reference collection
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Entrepreneurship and culture
2
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2
Exotic preferences : behavioral economics and human motivation
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Family business
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Foundations of cross cultural management ; Vol. 2
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Foundations of cross cultural management ; Vol. 4
2
Global-local consumption
2
Globalization and national cultures
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History of marketing thought ; Volume 3
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ECONIS (ZBW)
301
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Customer segmentation, allocation planning and order promising in make-to-stock production
Meyr, Herbert
- In:
Supply chain planning : quantitative decision support …
,
(pp. 117-144)
.
2009
Persistent link: https://www.econbiz.de/10003825961
Saved in:
4
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai,
China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
7
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
8
A theory of organization and change within value-attitude systems
Rokeach, Milton
-
2008
Persistent link: https://www.econbiz.de/10003728466
Saved in:
9
The confucius connection : from cultural roots to economic growth
Hofstede, Geert
;
Bond, Michael Harris
-
2008
Persistent link: https://www.econbiz.de/10003728557
Saved in:
10
Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald
;
Baker, Wayne E.
-
2008
Persistent link: https://www.econbiz.de/10003728609
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