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The third wave of marketing in...
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Hill, Ronald Paul
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Erdem, Tülin
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Garolera, Jordi
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Holbrook, Morris B.
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Loewenstein, George F.
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
Legends in marketing
5
SAGE benchmarks in culture and society
5
History of marketing thought ; Volume 3
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Macromarketing - a global focus ; Vol. 4
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The development of marketing theory and its philosophical underpinnings
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Chris Argyris : critical evaluations in business and management
1
Corporate social responsibility
1
Crisis management ; Vol. 3
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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ECONIS (ZBW)
200
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1
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
2
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
Saved in:
5
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
6
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
7
From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W.
-
2008
Persistent link: https://www.econbiz.de/10003609461
Saved in:
8
Networks of organizational learning and adaption in retail TNCs
Currah, Andrew
;
Wrigley, Neil
-
2008
Persistent link: https://www.econbiz.de/10003798328
Saved in:
9
The globalization of retailing ; Vol. 1
Coe, Neil M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003843444
Saved in:
10
Creating the living brand
Bendapudi, Neeli
;
Bendapudi, Venkat
-
2009
Persistent link: https://www.econbiz.de/10003785157
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