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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Corporate brand and corporate reputation
9
The impact of theory on representations of the consumer and the marketing organisation
9
Transforming e-business practices and applications : emerging technologies and concepts
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
Strategic information systems ; Vol. 3
7
Brand management ; Vol. 1
6
Marketing-mix strategies - product strategy and promotion strategy
6
International marketing ; Vol. 2
5
Legends in marketing
5
Major theoretical debates and contemporary issues in marketing theory
5
SAGE benchmarks in culture and society
5
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5
History of marketing thought ; Volume 3
4
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4
Theoretical and empirical perspectives in critical marketing studies
4
Ethics, environment and social impacts
3
Evolving and emerging issues in marketing strategy
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Information systems, globalization and developing countries
3
International marketing ; Vol. 3
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Macromarketing - a global focus ; Vol. 4
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
276
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1
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276
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1
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
2
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
3
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
4
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
5
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
6
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
7
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
Saved in:
10
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
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