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Marketingmanagement
118
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Keller, Kevin Lane
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Varadarajan, P. Rajan
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3
Piercy, Nigel
3
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2
Brownlie, Douglas
2
Greenley, Gordon E.
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Harris, Lloyd C.
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Hooley, Graham J.
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Menon, Anil
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Park, C. Whan
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Samli, A. Coskun
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Marketing strategy processes and tools
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The impact of theory on representations of the consumer and the marketing organisation
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International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
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3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
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2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
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Small business and entrepreneurship ; Vol. 4
2
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1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
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History of marketing thought ; Volume 1
1
Ideas with impact
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Legends in marketing
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Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
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ECONIS (ZBW)
118
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1
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
2
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
3
The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Menon, Anil
;
Bharadwaj, Sundar G.
;
Howell, Roy
-
2009
Persistent link: https://www.econbiz.de/10003836625
Saved in:
4
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
5
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
6
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
7
Marketing strategy development styles, implementation capability, and firm performance : investigating the curvilinear impact of multiple strategy-making styles
White, J. Chris
;
Conant, Jeffrey S.
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003836668
Saved in:
8
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
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9
Broadening the market orientation : an added focus on internal customers
Mohr-Jackson, Iris
-
2009
Persistent link: https://www.econbiz.de/10003836681
Saved in:
10
The notion of internal market orientation and employee job satisfaction : some preliminary evidence
Gounaris, Spiros
-
2009
Persistent link: https://www.econbiz.de/10003836688
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