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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299927
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Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.; Schindler, Robert M. - 2009
Persistent link: https://www.econbiz.de/10003784636
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Does your brand have the energy to compete?
Farr, Andy - 2009
Persistent link: https://www.econbiz.de/10003784815
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837