Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Controlling
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
80
USA
17
Marketing theory
16
Marketingtheorie
16
United States
16
Marketingmanagement
14
Marketing management
13
Theorie
11
Theory
11
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Naresh K. Malhotra
9
Beziehungsmarketing
7
Dienstleistungsmarketing
7
Relationship marketing
7
Services marketing
7
Globalisierung
6
Globalization
6
Scientific method
5
Welt
5
Wissenschaftliche Methode
5
World
5
Business ethics
4
Criticism
4
Developing countries
4
Development theory
4
Einzelhandel
4
Entwicklungsländer
4
Entwicklungstheorie
4
Kritik
4
Markenimage
4
Performance measurement
4
Performance-Messung
4
Retail trade
4
Strategic management
4
Strategisches Management
4
Unternehmensethik
4
Brand image
3
more ...
less ...
Type of publication
All
Article
66
Book / Working Paper
44
Type of publication (narrower categories)
All
Reprint
Article in journal
7,068
Aufsatz in Zeitschrift
7,068
Hochschulschrift
7,060
Thesis
5,082
Aufsatz im Buch
3,641
Book section
3,641
Dissertation u.a. Prüfungsschriften
3,102
Collection of articles of several authors
3,012
Sammelwerk
3,012
Lehrbuch
2,998
Graue Literatur
2,593
Non-commercial literature
2,593
Textbook
2,373
Aufsatzsammlung
2,365
Bibliografie enthalten
1,681
Bibliography included
1,681
Konferenzschrift
1,341
Case study
1,159
Fallstudie
1,159
Working Paper
1,062
Arbeitspapier
930
Ratgeber
664
Guidebook
589
Conference proceedings
556
Handbook
552
Handbuch
552
Bibliographie
412
Glossar enthalten
295
Glossary included
295
Festschrift
293
Wörterbuch
239
Fallstudiensammlung
204
Congress Report
185
Einführung
163
Bibliografie
151
Nachschlagewerk
128
Reference book
128
Collection of articles written by one author
118
Sammlung
118
more ...
less ...
Language
All
English
109
German
1
Author
All
Malhotra, Naresh K.
9
Sheth, Jagdish N.
9
Baron, Steve
5
Dall'Olmo Riley, Francesca
5
Kotler, Philip
3
Witkowski, Terrence H.
3
Achrol, Ravi S.
2
Anderson, Erin
2
Böhm, Steffen
2
Cramer, Gail L.
2
Grönroos, Christian
2
Keller, Kevin Lane
2
Klein, Thomas A.
2
Levitt, Theodore
2
Maclaran, Pauline
2
Narver, John C.
2
Nason, Robert W.
2
Varadarajan, P. Rajan
2
Agarwal, James
1
Araujo, Luis
1
Attia, Ashraf
1
Baum, Tom
1
Baumgartner, Hans
1
Benton, Raymond
1
Berry, Anthony J.
1
Blattberg, Robert C.
1
Bonoma, Thomas V.
1
Brandenberg, Andreas
1
Brei, Vinícius
1
Brei, Vinćius
1
Bridel, Pascal
1
Brodie, Roderick J.
1
Buckley, Peter J.
1
Burgess, Steven Michael
1
Butler, Patrick
1
Cavusgil, Erin
1
Chung, Jay Young
1
Citrin, Alka V.
1
Clark, Bruce H.
1
Clark, Terry Nichols
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
4
Open Business School <Milton Keynes>
1
Published in...
All
Legends in marketing
11
History of marketing thought ; Volume 3
7
SAGE library in marketing
7
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Sage library in marketing
5
Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
An Elgar reference collection
1
Brand management ; Vol. 1
1
Combining empiricist methods : multi-method research and case studies
1
Corporate social responsibility
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Princeton paperbacks
1
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
2
HBR's 10 must reads on strategic
marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
3
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
4
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
5
Major theoretical debates and contemporary issues in
marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
6
Controlling
the uncontrollable : managing your market environment
Varadarajan, P. Rajan
;
Clark, Terry Nichols
;
Pride, …
-
2009
Persistent link: https://www.econbiz.de/10003836068
Saved in:
7
History of corporate governance : the importance of stakeholder activism
Wright, Robert E.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001795181
Saved in:
8
The strategy reader
Segal-Horn, Susan
(
contributor
)
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10002007016
Saved in:
9
Globalization and the global factory
Buckley, Peter J.
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10008990205
Saved in:
10
How to write a great business plan
Sahlman, William A.
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003550094
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
