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Harvard business review on ret...
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ECONIS (ZBW)
316
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1
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316
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1
Harvard business review on retailing and
merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
3
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
4
Marketing
management
and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
The impact of theory on representations of the consumer and the
marketing
organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
6
Management
information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
7
HBR's 10 must reads on strategic
marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
8
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
9
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
10
Major theoretical debates and contemporary issues in
marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
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