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Society and HRM in China
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Measuring and managing brands
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Leading organizations : perspectives for a new era
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Legends in marketing
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Marketing strategy organization and implementation
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Corporate brand and corporate reputation
7
SAGE library in marketing
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The impact of theory on representations of the consumer and the marketing organisation
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International marketing ; Vol. 1
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International marketing ; Vol. 3
6
The international library of critical writings in economics
6
An Elgar reference collection
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Marketing-mix strategies - product strategy and promotion strategy
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The evolution of integrated marketing communications : the customer-driven marketplace
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Cross-cultural and critical perspectives on brands
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Entrepreneurship in developing countries
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International marketing ; Vol. 2
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Major theoretical debates and contemporary issues in marketing theory
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SAGE directions in organization studies ; Vol. 4
4
The evolution of nonprofit marketing
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The impact of culture
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The merger and acquisition process
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Brand management ; Vol. 1
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Business ethics and strategy ; Vol. 1
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Chris Argyris : critical evaluations in business and management
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Corporate crime: issues of definition, construction and research
3
Critical perspectives on business and management
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Key debates and contemporary issues in nonprofit marketing
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Key papers on China
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Multinational enterprises and host economies ; Vol. 1
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Strategy and globalization ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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The impact of culture (continued)
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The later years of the International Accounting Standards Committee
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ECONIS (ZBW)
344
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1
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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3
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
4
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
5
The economics of price discrimination
Norman, George
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001403084
Saved in:
6
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
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7
The foundations of price theory
Bridel, Pascal
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001551286
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8
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
9
Service marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664322
Saved in:
10
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
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