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ECONIS (ZBW)
191
Showing
1
-
10
of
191
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date (oldest first)
1
Is e-
marketing
coming of age? : an examination of the penetration of e-
marketing
and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
2
The organization of
marketing
activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
3
Collaboration between sales and
marketing
, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
4
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
5
Evolution of the
marketing
organization : new forms for turbulent environments
Achrol, Ravi S.
-
2008
Persistent link: https://www.econbiz.de/10003798281
Saved in:
6
Dysfunctional behavior and management control : an empirical study of
marketing
managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
7
Should
marketing
be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
8
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
9
Managing
marketing
implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
10
Marketing
productivity,
marketing
audits, and systems for
marketing
performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
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