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Consumer behaviour
182
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Reprint
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12,887
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Conger, Jay A.
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
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Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
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Thompson, Craig J.
2
Wilk, Richard R.
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Zaltman, Gerald
2
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Developmental challenges in marketing research
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Harvard business review on the persuasive leader
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Small business and entrepreneurship ; Vol. 4
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Methodological considerations
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
Small business and entrepreneurship ; Vol. 1
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
209
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209
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date (oldest first)
1
Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
Graeff, Timothy R.
-
2009
Persistent link: https://www.econbiz.de/10003794884
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
Predicting the future of consumer panels
Wansink, Brian
;
Sudman, Seymour
-
2009
Persistent link: https://www.econbiz.de/10003794904
Saved in:
4
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
5
The vanishing respondent in telephone surveys
Tuckel, Peter
;
O'Neill, Harry
-
2009
Persistent link: https://www.econbiz.de/10003794880
Saved in:
6
Mixed mode : the only 'fitness' regime?
Blyth, Bill
-
2009
Persistent link: https://www.econbiz.de/10003794908
Saved in:
7
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
8
Crossing language boundaries : qualitative interviewing in international business
Welch, Catherine
;
Piekkari, Rebecca
-
2009
Persistent link: https://www.econbiz.de/10003837111
Saved in:
9
Response styles in cross-national survey research : a 26-country study
Harzing, Anne-Wil
-
2009
Persistent link: https://www.econbiz.de/10003837121
Saved in:
10
Mail survey response rate : a meta-analysis of selected techniques for inducing response
Fox, Richard J.
;
Crask, Melvin R.
;
Kim, Jonghoon
-
2009
Persistent link: https://www.econbiz.de/10003794865
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