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Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
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23
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23
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21
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16
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16
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10
Internationales Marketing
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8
Kulturelle Identität
8
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7
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6
Globalization
6
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6
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Article
198
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Reprint
Article in journal
54,940
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54,940
Graue Literatur
9,991
Non-commercial literature
9,991
Working Paper
8,507
Arbeitspapier
7,743
Aufsatz im Buch
6,193
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6,193
Hochschulschrift
3,158
Thesis
2,190
Collection of articles of several authors
1,475
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1,475
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918
Conference paper
586
Konferenzbeitrag
586
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559
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487
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German
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Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Rao, Akshay R.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
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The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
19
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
12
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
Marketing-mix strategies - product strategy and promotion strategy
4
Global-local consumption
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Controlling corporate crime
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
216
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51
Strategic
brand
concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
52
Inferences from
brand
names
Zaichkowsky, Judith Lynne
;
Vipat, Padma
-
2010
Persistent link: https://www.econbiz.de/10003924170
Saved in:
53
Understanding
brand
performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
54
Do
brand
personality scales really measure
brand
personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
55
Improving competitive position using branded ingredients
McCarthy, Michael S.
;
Norris, Donald G.
-
2010
Persistent link: https://www.econbiz.de/10003924402
Saved in:
56
Towards an integrated approach to corporate branding : findings from an empirical study
Einwiller, Sabine
;
Will, Markus
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 231-247)
.
2008
Persistent link: https://www.econbiz.de/10003719729
Saved in:
57
Brands without boundaries : the internationalisation of the designer retailer's
brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
Saved in:
58
Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé
;
Haller, Axel
;
Klockhaus, Volker
-
2008
Persistent link: https://www.econbiz.de/10003715926
Saved in:
59
Der chemisch-pharmazeutische
Markenartikel
: Darstellung des Wesens, der Absatzformen und des Kampfes um den Markt
Bergler, Georg
-
2006
-
Reprint [der Ausg.] Stuttgart 1933
Persistent link: https://www.econbiz.de/10003472476
Saved in:
60
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
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