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Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643703
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Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643709
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Marketing as production : the developments of a concept
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643713
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Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G. - 2008
Persistent link: https://www.econbiz.de/10003643732
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The first dialogue on macromarketing
Shaw, Eric H. - 2008
Persistent link: https://www.econbiz.de/10003643735
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The first decade of marketing literature
Converse, Paul D. - 2008
Persistent link: https://www.econbiz.de/10003643741
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Influences on the development of marketing thought, 1900 - 1923
Bartels, Robert - 2008
Persistent link: https://www.econbiz.de/10003643750
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Early development of the philosophy of marketing thought
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003643762
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - 2008
Persistent link: https://www.econbiz.de/10003643768
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Scholary research in marketing : exploring the "4 eras" of thought development
Wilkie, William L.; Moore, Elizabeth S. - 2008
Persistent link: https://www.econbiz.de/10003643795