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Marketing
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Dall'Olmo Riley, Francesca
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Witkowski, Terrence H.
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2
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Levitt, Theodore
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Maclaran, Pauline
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Nason, Robert W.
2
Varadarajan, P. Rajan
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Legends in marketing
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5
Sage library in marketing
5
Marketing, ethics and society : critical reflections
4
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Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
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International marketing ; Vol. 3
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2
Marketing-mix strategies - distribution strategy and pricing strategy
2
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2
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Economics and management of tourism
1
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1
Handbook of new institutional economics
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1
International marketing ; Vol. 2
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Learning by populations of organizations
1
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Macromarketing - a global focus ; Vol. 3
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Making change stick
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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ECONIS (ZBW)
104
Showing
1
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104
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1
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
2
Major theoretical debates and contemporary issues in
marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
3
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
4
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
5
HBR's 10 must reads on strategic
marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
6
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
7
Brand management ; Vol. 1
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911644
Saved in:
8
Brand management ; Vol. 2
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911646
Saved in:
9
Brand management ; Vol. 3
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911648
Saved in:
10
Brand management ; Vol. 4
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911650
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