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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.; Fernie, John; Burt, Steven - 2008
Persistent link: https://www.econbiz.de/10003656314
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003836298