Narrow search
Showing 1 - 10 of 117
Cover Image
Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R. - 2009
Persistent link: https://www.econbiz.de/10003836092
Cover Image
Entry barriers and entry strategies
Spulber, Daniel F. - In: Modern perspectives on entrepreneurship : [the latest …, (pp. 69-90). 2006
Persistent link: https://www.econbiz.de/10003875440
Cover Image
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen; Berry, Lisette - 2009
Persistent link: https://www.econbiz.de/10003784863
Cover Image
The digital enterprise : how to reshape your business for a connected world
Carr, Nicholas G. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001541936
Cover Image
The airline business in the twenty-first century
Doganis, Rigas - 2001
Persistent link: https://www.econbiz.de/10001486441
Cover Image
The WTO, intellectual property, e-commerce and the Internet
Kariyawasam, Rohan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003799161
Cover Image
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2009
Persistent link: https://www.econbiz.de/10003837005
Cover Image
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep - 2009
Persistent link: https://www.econbiz.de/10003837008
Cover Image
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In (contributor) - 2010
Persistent link: https://www.econbiz.de/10003890016
Cover Image
Supporting synchronous collaboration with heterogeneous devices
Guicking, Axel; Tandler, Peter; Grasse, Thomas - In: Interdisciplinary perspectives on e-collaboration : …, (pp. 12-30). 2010
Persistent link: https://www.econbiz.de/10003957593