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Managing marketing implementation
Bonoma, Thomas V.; Crittenden, Victoria Lynn - 2009
Persistent link: https://www.econbiz.de/10003836664
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Managing tourism firms
Morley, Clive L. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003367760
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Evolution of the marketing organization : new forms for turbulent environments
Achrol, Ravi S. - 2008
Persistent link: https://www.econbiz.de/10003798281
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Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.; Young, S. Mark - 2009
Persistent link: https://www.econbiz.de/10003836623
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642
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Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel; Souder, William E.; Jenssen, Svenn A. - 2009
Persistent link: https://www.econbiz.de/10003836656
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Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.; Clark, Bruce H.; Gooner, Rich - 2009
Persistent link: https://www.econbiz.de/10003836713
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - 2009
Persistent link: https://www.econbiz.de/10003836721