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Brand management ; Vol. 2
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ECONIS (ZBW)
64
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1
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
2
Communication and trust in global virtual teams
Jarvenpaa, Sirkka L.
;
Leidner, Dorothy E.
-
2008
Persistent link: https://www.econbiz.de/10003716786
Saved in:
3
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
4
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
5
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
6
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
7
Why should i share? : examining social capital and knowledge contribution in electronic networks of practice
Wasko, Molly McLure
;
Faraj, Samer
-
2008
Persistent link: https://www.econbiz.de/10003797683
Saved in:
8
K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo
;
Pirrò, Giuseppe
;
Talia, Domenico
-
2010
Persistent link: https://www.econbiz.de/10003910994
Saved in:
9
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
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10
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
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