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Marketingmanagement
118
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Nonprofit marketing
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Nonprofit-Marketing
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World
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Article
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Reprint
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9,974
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2,627
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Graue Literatur
1,949
Non-commercial literature
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1,320
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1,272
Thesis
1,072
Lehrbuch
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Collection of articles of several authors
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Sammelwerk
773
Textbook
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Bibliografie enthalten
566
Bibliography included
566
Case study
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Fallstudie
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457
Konferenzschrift
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Ratgeber
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Konferenzbeitrag
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Dissertation u.a. Prüfungsschriften
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Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Kotler, Philip
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Butler, Patrick
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
Levy, Sidney J.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Andreasen, Alan R.
1
Atuahene-Gima, Kwaku
1
Badovick, Gordon J.
1
Barringer, Bruce R.
1
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1
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1
Bharadwaj, Sundar G.
1
Biel, Alexander L.
1
Bloomfield, Daniel
1
Bolton, Ruth N.
1
Braig, Bridgette M.
1
Brodie, Roderick J.
1
Brown, Stephen
1
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Harvard Graduate School of Business Administration
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Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Marketing strategy processes and tools
11
Measuring and managing brands
10
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
Key debates and contemporary issues in nonprofit marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
The development of marketing theory and its philosophical underpinnings
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
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ECONIS (ZBW)
146
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1
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
2
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
Saved in:
3
Marketing planning in the public and non-profit sectors
Cousins, Laura
-
2008
Persistent link: https://www.econbiz.de/10003717512
Saved in:
4
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
5
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
6
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
7
Market orientation among small to medium sized UK charitable organisations : implications for
fund-raising
performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
8
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
9
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
10
The marketing of non-profit making organisations : a preliminary report
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003717381
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