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Brand management
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research-article
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conceptual-paper
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Keller, Kevin Lane
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Park, C. Whan
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Schmitt, Bernd
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McCarthy, Michael S.
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Aaker, David A.
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Einwiller, Sabine
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Farr, Andy
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Fournier, Susan
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Hatch, Mary Jo
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Jaworski, Bernard J.
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MacInnis, Deborah J.
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Milberg, Sandra J.
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Schultz, Majken
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Aaker, Jennifer
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Abou Aish, Ehab M.
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Agarwal, Manoj Kumar
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Alden, Dana
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Alford, Bruce L.
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Alpert, Frank
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
5
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
SAGE library in urban studies
1
Strategic information systems ; Vol. 2
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Strategic management in city government : integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic developm...
Matherly, Laura L.
;
Jouett, Maureen
-
2010
Persistent link: https://www.econbiz.de/10003908666
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2
What are cities?
Paddison, Ronan
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003915890
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3
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
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4
Industrial source loyalty
Wind, Yoram
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2008
Persistent link: https://www.econbiz.de/10003727052
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5
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
6
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
7
Building strong brands
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784498
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8
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
9
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
10
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
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