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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul - 2008
Persistent link: https://www.econbiz.de/10003727968
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Pricing and the psychology of consumption
Gourville, John; Soman, Dilip - In: Harvard business review on pricing, (pp. 27-43). 2008
Persistent link: https://www.econbiz.de/10003780919
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A theory of negative prices for storage
Wright, Brian D.; Williams, Jeffrey - In: The journal of futures markets 20 (2000) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10001447797
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Customer loyalty
East, Robert; Wright, Mike; Vanhuele, M. - 2010
Persistent link: https://www.econbiz.de/10003924353
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad (ed.) - 2012
Persistent link: https://www.econbiz.de/10009514031
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Effects of global market conditions on brand image customization and brand performance
Roth, Martin S. - 2008
Persistent link: https://www.econbiz.de/10003656328