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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Brand management ; Vol. 2
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Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
The impact of culture (continued)
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 2
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
The impact of culture
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
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Strategic information systems ; Vol. 3
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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Cross-cultural human resource management
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Developmental challenges in marketing research
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Ethics, environment and social impacts
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Exotic preferences : behavioral economics and human motivation
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History of marketing thought ; Volume 3
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Michael Porter ; Vol. 1
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Nonprofit marketing : sectoral applications
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Transforming e-business practices and applications : emerging technologies and concepts
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Business ethics and strategy ; Vol. 2
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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ECONIS (ZBW)
213
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1
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
2
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
3
Emics and etics for organizational studies : a lesson in contrast from linguistics
Peterson, Mark F.
;
Pike, Kenneth L.
-
2008
Persistent link: https://www.econbiz.de/10003728086
Saved in:
4
National character : the study of modal personality and sociocultural systems
Inkeles, Alex
;
Levinson, Daniel J.
-
2008
Persistent link: https://www.econbiz.de/10003728464
Saved in:
5
The culture relativity of organizational practices and theories
Hofstede, Geert
-
2008
Persistent link: https://www.econbiz.de/10003728555
Saved in:
6
The cultural relativity of organizational practices and theories
Hofstede, Geert
-
2009
Persistent link: https://www.econbiz.de/10003835392
Saved in:
7
Trust across borders
Zaheer, Srilata
;
Zaheer, Akbar
-
2009
Persistent link: https://www.econbiz.de/10003835507
Saved in:
8
Cultural values and management ethics : a 10-nation study
Jackson, Terence
-
2009
Persistent link: https://www.econbiz.de/10003835509
Saved in:
9
Justice in the culturally diverse workplace : the problems of over and under emphasis of cultural differences
Leung, Kwok
;
Su, Steven K.
;
Morris, Michael W.
-
2009
Persistent link: https://www.econbiz.de/10003835548
Saved in:
10
Cross-national differences in managers' willingness to justify ethically suspect behaviors : a test of institutional anomie theory
Cullen, John B.
;
Parboteeah, K. Praveen
;
Högl, Martin
-
2009
Persistent link: https://www.econbiz.de/10003835563
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