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Michael Porter ; Vol. 2
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5
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Diversification and growth of the firm
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ECONIS (ZBW)
71
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The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
2
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
3
Global management of technology
Perrino, Albert C.
;
Tipping, James W.
- In:
International management of research and development
,
(pp. 113-120)
.
2008
Persistent link: https://www.econbiz.de/10003766989
Saved in:
4
Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
5
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
6
Strategic intent
Hamel, Gary
;
Prahalad, Coimbatore K.
-
2009
Persistent link: https://www.econbiz.de/10003787711
Saved in:
7
The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship
Dess, Gregory G.
;
Lumpkin, G. T.
-
2009
Persistent link: https://www.econbiz.de/10003787714
Saved in:
8
Creating corporate advantage
Collis, David
;
Montgomery, Cynthia A.
-
2009
Persistent link: https://www.econbiz.de/10003787748
Saved in:
9
Achieving and maintaining strategic competitiveness in the 21st century : the role of strategic leadership
Ireland, R. Duane
;
Hitt, Michael A.
-
2009
Persistent link: https://www.econbiz.de/10003787756
Saved in:
10
Global strategic analysis : frameworks and approaches
Thomas, Howard
;
Pollock, Timothy
;
Gorman, Philip
-
2009
Persistent link: https://www.econbiz.de/10003787769
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