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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
International marketing ; Vol. 3
7
Brand management ; Vol. 1
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Corporate brand and corporate reputation
5
Critical concepts in the social sciences
5
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
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4
Marketing-mix strategies - product strategy and promotion strategy
4
Relational and functional integration
4
Theoretical and empirical perspectives in critical marketing studies
4
Global-local consumption
3
Legends in marketing
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Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
The evolution of event tourism : concepts and approaches
3
Advances in service network analysis
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
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Developmental challenges in marketing research
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Economics and management of tourism
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
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History of marketing thought ; Volume 3
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Michael Porter ; Vol. 1
2
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Sage library of tourism, hospitality and leisure
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Supply chain planning : quantitative decision support and advanced planning solutions
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The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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An Elgar reference collection
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ECONIS (ZBW)
225
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1
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
2
Vendor-managed inventory and the effect of channel power
Bichescu, Bogdan C.
;
Fry, Michael J.
- In:
Supply chain planning : quantitative decision support …
,
(pp. 247-280)
.
2009
Persistent link: https://www.econbiz.de/10003826001
Saved in:
3
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
Saved in:
4
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
Saved in:
5
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
Saved in:
6
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
Saved in:
7
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
Pellegrini, Luca
(
contributor
); …
-
2012
-
[Nachdr. der Ausg.] 1980
Persistent link: https://www.econbiz.de/10009624676
Saved in:
8
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
9
The use of multiple export channels by small knowledge-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
Saved in:
10
The value of pricing control in export channels : a governance perspective
Myers, Matthew B.
;
Harvey, Michael G.
-
2008
Persistent link: https://www.econbiz.de/10003656485
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