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The end of corporate imperialism
Prahalad, Coimbatore K.; Lieberthal, Kenneth G. - 2009
Persistent link: https://www.econbiz.de/10003787121
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Blue ocean strategy : from theory to practice
Kim, W. Chan; Mauborgne, Renée - 2009
Persistent link: https://www.econbiz.de/10003787713
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R. - 2009
Persistent link: https://www.econbiz.de/10003836092
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Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong; Chen, Su-Jane - 2009
Persistent link: https://www.econbiz.de/10003836096
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Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten; Tomczak, Torsten; Herrmann, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836102
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Situation segmentation in the international marketplace : the Japanese snack market
Gehrt, Kenneth C.; Shim, Soyeon - 2008
Persistent link: https://www.econbiz.de/10003655851
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A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008
Persistent link: https://www.econbiz.de/10003655856
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International market segmentation based on consumer-product relations
Hofstede, Frenkel ter; Steenkamp, Jan-Benedict E. M.; … - 2008
Persistent link: https://www.econbiz.de/10003655867
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Global market segmentation : methodologies and challenges
Walters, Peter G. - 2008
Persistent link: https://www.econbiz.de/10003655879