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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - 2010
Persistent link: https://www.econbiz.de/10003924381
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Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003836298
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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010
Persistent link: https://www.econbiz.de/10003922786
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860