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Consumer behaviour
182
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Reprint
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Keller, Kevin Lane
9
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5
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
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Park, C. Whan
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4
Tadajewski, Mark
4
Belk, Russell W.
3
De Chernatony, Leslie
3
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
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2
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2
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2
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2
Foxall, Gordon R.
2
Garolera, Jordi
2
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2
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2
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The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
22
Corporate brand and corporate reputation
18
Brand management ; Vol. 3
16
Brand management ; Vol. 2
14
Measuring and managing brands
13
Brand management ; Vol. 1
11
Brand management ; Vol. 4
11
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Marketing-mix strategies - product strategy and promotion strategy
7
International marketing ; Vol. 2
6
SAGE library in marketing
6
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Critical perspectives on business and management
3
Developmental challenges in marketing research
3
Evolving and emerging issues in marketing strategy
3
Global-local consumption
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
Critical marketing : issues in contemporary marketing
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Nonprofit marketing : sectoral applications
2
Quantitative marketing techniques and analyses
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Relational and functional integration
2
Sage library in marketing
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
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ECONIS (ZBW)
251
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1
Brand
community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
2
Social versus psychological brand
community
: the role of psychological sense of brand
community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
3
Building brand
community
McAlexander, James H.
;
Schouten, John W.
;
Koenig, Harold F.
-
2009
Persistent link: https://www.econbiz.de/10003784670
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
8
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
9
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
10
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
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