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Elliott, Richard
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Warde, Alan
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
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Corporate brand and corporate reputation
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Brand management ; Vol. 3
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Brand management ; Vol. 2
14
Measuring and managing brands
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11
Brand management ; Vol. 4
11
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Marketing-mix strategies - product strategy and promotion strategy
7
Critical concepts in economics
6
International marketing ; Vol. 2
6
SAGE library in marketing
6
SAGE benchmarks in culture and society
5
An Elgar reference collection
4
Financial accounting and investment management ; Vol. I
4
Theoretical and empirical perspectives in critical marketing studies
4
Critical perspectives on business and management
3
Evolving and emerging issues in marketing strategy
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
3
History of marketing thought ; Volume 3
3
Investment management : meeting the noble challenges of funding pensions, deficits, and growth
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
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Michael Porter ; Vol. 1
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Private wealth : advances in wealth management practices
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Critical marketing : issues in contemporary marketing
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Nonprofit marketing : sectoral applications
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Quantitative marketing techniques and analyses
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ECONIS (ZBW)
272
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1
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1
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
2
Behavioral finance
Shefrin, Hersh
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001522291
Saved in:
3
Inverted reasoning and its consequences
Seldon, G. C.
- In:
Investment management : meeting the noble challenges of …
,
(pp. 95-99)
.
2009
Persistent link: https://www.econbiz.de/10003878119
Saved in:
4
The new divisions : a geography reconsidered
Martin, Randy
-
2008
Persistent link: https://www.econbiz.de/10003745063
Saved in:
5
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
6
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
7
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
9
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
10
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
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