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Consumer behaviour
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Warde, Alan
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Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
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Tadajewski, Mark
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De Chernatony, Leslie
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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McCarthy, Michael S.
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Ozanne, Julie L.
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Sheth, Jagdish N.
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Valenzuela, Ana
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2
Batra, Rajeev
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Benet-Martínez, Verónica
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Brodie, Roderick J.
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Brown, Tom
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The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
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Corporate brand and corporate reputation
18
Brand management ; Vol. 3
16
Brand management ; Vol. 2
14
Measuring and managing brands
13
Brand management ; Vol. 1
11
Brand management ; Vol. 4
11
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Marketing-mix strategies - product strategy and promotion strategy
7
International marketing ; Vol. 2
6
SAGE library in marketing
6
Evolving and emerging issues in marketing strategy
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
4
Critical perspectives on business and management
3
Global-local consumption
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
International marketing ; Vol. 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Nonprofit marketing : sectoral applications
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Quantitative marketing techniques and analyses
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Relational and functional integration
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The development of critical perspectives in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
2
The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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Advances in service network analysis
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Business ethics and strategy ; Vol. 2
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ECONIS (ZBW)
248
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1
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
2
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
3
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
6
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
7
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
8
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
9
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
10
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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