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Beziehungsmarketing
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Brand management ; Vol. 2
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Sage library in marketing
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The evolution of brands : from signals of quality to storehouses of trust
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International marketing ; Vol. 3
2
Major theoretical debates and contemporary issues in marketing theory
2
Marketing-mix strategies - product strategy and promotion strategy
2
Measuring and managing brands
2
Relational and functional integration
2
Strategic information systems ; Vol. 3
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Advances in service network analysis
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 1
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Developmental challenges in marketing research
1
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Executing strategy for business results
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The Harvard Business Review classics series
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The Harvard business review classics series
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ECONIS (ZBW)
61
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1
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61
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1
Communication and trust in global virtual teams
Jarvenpaa, Sirkka L.
;
Leidner, Dorothy E.
-
2008
Persistent link: https://www.econbiz.de/10003716786
Saved in:
2
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
3
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
4
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
5
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
6
Why should i share? : examining social capital and knowledge contribution in electronic networks of practice
Wasko, Molly McLure
;
Faraj, Samer
-
2008
Persistent link: https://www.econbiz.de/10003797683
Saved in:
7
K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo
;
Pirrò, Giuseppe
;
Talia, Domenico
-
2010
Persistent link: https://www.econbiz.de/10003910994
Saved in:
8
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
9
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
10
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
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