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Markenimage
54
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Benet-Martínez, Verónica
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Erdem, Tülin
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Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
Critical concepts in the social sciences
5
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
Economics and management of tourism
3
Sage library of tourism, hospitality and leisure
3
The evolution of event tourism : concepts and approaches
3
Advances in service network analysis
2
The international library of critical writings in economics
2
An Elgar reference collection
1
Chris Argyris : critical evaluations in business and management
1
Global-local consumption
1
Innovation and complexity : the Marshallian legacy
1
Leadership, gender and organization
1
SAGE library in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
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2
Symbols for sale
Levy, Sidney J.
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2009
Persistent link: https://www.econbiz.de/10003784506
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3
The value of the brand : an anthropological perspective
McCracken, Grant David
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2009
Persistent link: https://www.econbiz.de/10003784510
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4
Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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5
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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6
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003784580
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7
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
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2009
Persistent link: https://www.econbiz.de/10003784807
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8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
9
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
10
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
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2009
Persistent link: https://www.econbiz.de/10003784910
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