Narrow search
Showing 1 - 10 of 79
Cover Image
The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
Cover Image
Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
Cover Image
The value of the brand : an anthropological perspective
McCracken, Grant David - 2009
Persistent link: https://www.econbiz.de/10003784510
Cover Image
Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
Cover Image
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
Cover Image
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan; Elliott, Richard - 2009
Persistent link: https://www.econbiz.de/10003784580
Cover Image
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
Cover Image
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
Cover Image
Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
Cover Image
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L. - 2009
Persistent link: https://www.econbiz.de/10003784910