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International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
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The evolution of integrated marketing communications : the customer-driven marketplace
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4
Major theoretical debates and contemporary issues in marketing theory
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4
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3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
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History of marketing thought ; Volume 3
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Michael Porter ; Vol. 1
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History of marketing thought ; Volume 1
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Ideas with impact
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Legends in marketing
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Macromarketing - a global focus ; Vol. 2
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SAGE library in marketing
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Small business exporting: adoption of innovation
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Strategy, structure and leadership
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ECONIS (ZBW)
118
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1
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
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2
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
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3
Marketing planning in the public and non-profit sectors
Cousins, Laura
-
2008
Persistent link: https://www.econbiz.de/10003717512
Saved in:
4
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
5
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
-
2008
Persistent link: https://www.econbiz.de/10003717735
Saved in:
6
Social marketing : an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
Saved in:
7
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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8
Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.
;
McArthur, David N.
-
2008
Persistent link: https://www.econbiz.de/10003727127
Saved in:
9
The effects of relational channel exchange on the small firm : a conceptual framework
Barringer, Bruce R.
-
2008
Persistent link: https://www.econbiz.de/10003727177
Saved in:
10
The evolution of marketing in small firms
Carson, David
-
2008
Persistent link: https://www.econbiz.de/10003729807
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