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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B. - 2008
Persistent link: https://www.econbiz.de/10003717507
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Marketing planning in the public and non-profit sectors
Cousins, Laura - 2008
Persistent link: https://www.econbiz.de/10003717512
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Do not-for-profits value their customers and their needs?
Bruce, Ian - 2008
Persistent link: https://www.econbiz.de/10003717516
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan; Menon, Anil - 2008
Persistent link: https://www.econbiz.de/10003717735
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Social marketing : an approach to third-world development
Duhaime, Carole P.; McTavish, Ronald; Ross, Christoper A. - 2008
Persistent link: https://www.econbiz.de/10003718227
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.; McArthur, David N. - 2008
Persistent link: https://www.econbiz.de/10003727127
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The effects of relational channel exchange on the small firm : a conceptual framework
Barringer, Bruce R. - 2008
Persistent link: https://www.econbiz.de/10003727177
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The evolution of marketing in small firms
Carson, David - 2008
Persistent link: https://www.econbiz.de/10003729807