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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine; Ingenhoff, Diana - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 249-269). 2008
Persistent link: https://www.econbiz.de/10003719746
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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775
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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Corporate branding in the new economy
Leitch, Shirley; Richardson, Neil - 2009
Persistent link: https://www.econbiz.de/10003785038
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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A brand of enlightenment
Ind, Nicholas - 2009
Persistent link: https://www.econbiz.de/10003785220
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Using branding to attract talent
Hieronimus, Fabian; Schaefer, Katharina; Schröder, Jürgen - 2009
Persistent link: https://www.econbiz.de/10003785231
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Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van; Pieters, Jo; Crawford, Tom - 2009
Persistent link: https://www.econbiz.de/10003785239