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Marketingmanagement
118
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Keller, Kevin Lane
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Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
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Greenley, Gordon E.
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Harris, Lloyd C.
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Hooley, Graham J.
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Jacobs, Laurence W.
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Lane, Nikala
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MacInnis, Deborah J.
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Menon, Anil
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Park, C. Whan
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Shapiro, Benson P.
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Marketing strategy processes and tools
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
Marketing-mix strategies - product strategy and promotion strategy
6
International marketing ; Vol. 1
5
Strategic sales and strategic marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
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4
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3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
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2
History of marketing thought ; Volume 3
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2
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2
Michael Porter ; Vol. 4
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Relational and functional integration
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Small business and entrepreneurship ; Vol. 4
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1
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
International library of environmental economics and policy
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
SAGE library in marketing
1
Small business exporting: adoption of innovation
1
Strategy, structure and leadership
1
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ECONIS (ZBW)
124
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1
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
2
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
3
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
4
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
5
Analysis for intergenerational decisionmaking
Lind, Robert C.
-
2008
Persistent link: https://www.econbiz.de/10003801841
Saved in:
6
Discounting and environmental policy
Scheraga, Joel D.
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001653675
Saved in:
7
The role of strategic
selling
in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
Saved in:
8
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
9
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
10
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Strategic sales and strategic marketing
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10008798057
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