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182
Corporate Social Responsibility
108
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Reprint
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Hill, Ronald Paul
4
Tadajewski, Mark
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Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Georg, Susse
3
Hoffman, Andrew J.
3
Jermier, John M.
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Porter, Michael E.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Wood, Donna J.
3
Arnold, Denis G.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
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Corporate social responsibility
37
The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
14
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
6
Multinational enterprises and host economies ; Vol. 2
6
Sage library in business & management
6
Stakeholders and sustainability
6
Business ethics and strategy ; Vol. 1
5
Business ethics and strategy ; Vol. 2
5
Critical perspectives on business and management
5
Key debates and contemporary issues in nonprofit marketing
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Leading organizations : perspectives for a new era
4
Macromarketing - a global focus ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Ethics, environment and social impacts
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 2
3
SAGE library in business and management
3
Strategic information systems ; Vol. 3
3
Crisis management ; Vol. 3
2
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Evolving and emerging issues in marketing strategy
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
Strategy and globalization ; Vol. 3
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ECONIS (ZBW)
286
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1
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
-
2008
Persistent link: https://www.econbiz.de/10003717734
Saved in:
2
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
Saved in:
3
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
Saved in:
4
The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
5
Corporate governance : rationalising stakeholder doctrine in corporate accountability
Hemraj, Mohammed B.
-
2007
Persistent link: https://www.econbiz.de/10003713683
Saved in:
6
Theories and concepts of corporate social responsibility
Crane, Andrew
(
contributor
)
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003715421
Saved in:
7
Managing and implementing corporate social responsibility
Crane, Andrew
(
contributor
)
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003715422
Saved in:
8
Corporate social responsibility in global context
Crane, Andrew
(
contributor
)
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003715423
Saved in:
9
The historical development of business philanthropy : social responsibility in the new corporate economy
Marinetto, M.
-
2008
Persistent link: https://www.econbiz.de/10003717728
Saved in:
10
Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic
;
Vrioni, Albana Belliu
-
2008
Persistent link: https://www.econbiz.de/10003717733
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