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Consumer behaviour
182
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Keller, Kevin Lane
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Sheth, Jagdish N.
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Tadajewski, Mark
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Aaker, Jennifer
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Smith, Peter B.
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Valenzuela, Ana
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2
Baron, Steve
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Belk, Russell W.
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Benet-Martínez, Verónica
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 4
8
Corporate brand and corporate reputation
8
Foundations of cross cultural management ; Vol. 3
8
Qualitative marketing research : approaches, techniques and analysis
8
Brand management ; Vol. 1
6
Exotic preferences : behavioral economics and human motivation
6
Marketing-mix strategies - product strategy and promotion strategy
6
Major theoretical debates and contemporary issues in marketing theory
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Legends in marketing
4
Macromarketing - a global focus ; Vol. 4
4
Strategic information systems ; Vol. 2
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Cross-cultural human resource management
3
Ethics, environment and social impacts
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
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3
New directions in organizational behavior ; Vol. 3
3
Relational and functional integration
3
Sage library in marketing
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Business ethics and strategy ; Vol. 1
2
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ECONIS (ZBW)
276
Showing
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276
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
4
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
5
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
6
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
8
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
9
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
10
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
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