Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Omni-channel shopping experien...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
56
Markenführung
56
Beziehungsmarketing
47
Relationship marketing
47
Brand
41
Markenartikel
41
Brand image
37
Markenimage
37
USA
22
United States
22
Marketing theory
21
Marketingtheorie
21
Marketing management
20
Marketingmanagement
20
Market research
17
Marktforschung
17
Welt
17
World
17
Brand extension
12
Markentransfer
12
Theorie
12
Theory
12
Private consumption
11
Privater Konsum
11
Customer satisfaction
10
International marketing
10
Internationales Marketing
10
Kundenzufriedenheit
10
Satisfaction
10
Zufriedenheit
10
Marketing
9
Social Web
9
Social web
9
Comparison
8
Consumer society
8
Cultural identity
8
Dienstleistungsqualität
8
Konsumgesellschaft
8
more ...
less ...
Type of publication
All
Article
212
Book / Working Paper
29
Type of publication (narrower categories)
All
Reprint
Article in journal
72,902
Aufsatz in Zeitschrift
72,902
Graue Literatur
11,952
Non-commercial literature
11,952
Aufsatz im Buch
11,359
Book section
11,359
Working Paper
10,148
Arbeitspapier
9,511
Hochschulschrift
4,526
Thesis
3,243
Collection of articles of several authors
2,156
Sammelwerk
2,156
Aufsatzsammlung
1,410
Case study
1,104
Fallstudie
1,104
Conference paper
807
Konferenzbeitrag
807
Konferenzschrift
558
Bibliografie enthalten
510
Bibliography included
510
Collection of articles written by one author
441
Sammlung
441
Lehrbuch
425
Ratgeber
416
Dissertation u.a. Prüfungsschriften
404
Guidebook
376
Textbook
357
Article
304
Conference proceedings
291
Amtsdruckschrift
261
Government document
261
Handbook
175
Handbuch
175
Statistik
112
Systematic review
106
Übersichtsarbeit
106
Statistics
85
Glossar enthalten
82
Glossary included
82
more ...
less ...
Language
All
English
240
German
1
Author
All
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Grönroos, Christian
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Baron, Steve
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Monroe, Kent B.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benería, Lourdes
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Song, Jaeki
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Russell Sage Foundation
1
Published in...
All
Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 4
8
Corporate brand and corporate reputation
8
Qualitative marketing research : approaches, techniques and analysis
8
Strategic information systems ; Vol. 3
7
Brand management ; Vol. 1
6
Marketing-mix strategies - product strategy and promotion strategy
6
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Legends in marketing
4
Sage library in marketing
4
Theoretical and empirical perspectives in critical marketing studies
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Developmental challenges in marketing research
3
Ethics, environment and social impacts
3
Macromarketing - a global focus ; Vol. 2
3
Macromarketing - a global focus ; Vol. 4
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Relational and functional integration
3
Strategic information systems ; Vol. 2
3
The international library of critical writings in economics
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Information systems and new applications in the service sector : models and methods
2
International marketing ; Vol. 3
2
Major theoretical debates and contemporary issues in marketing theory
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
An Elgar reference collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
241
Showing
1
-
10
of
241
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
2
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
3
The strategic role of the salesforce in developing customer
satisfaction
across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
4
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site
satisfaction
: a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
5
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
6
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
7
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
8
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
9
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
10
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
