Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour

Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...