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Special issue: Nation branding
2010
Persistent link: https://www.econbiz.de/10009742138
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R. (ed.); Pitt, Leyland F. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011606992
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Swissness Worldwide : internationale Studie zur Wahrnehmung der Marke Schweiz ; eine Studie
Feige, Stephan (contributor); Brockdorff, Benita (contributor) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744347
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Effetto "Country of origin" : un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela
Bursi, Tiziano (contributor); Grappi, Silvia (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009713583
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Destination branding : creating the unique destination proposition
Morgan, Nigel (contributor) - 2008 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10003667940
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010520470
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099