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Entwicklungen der Betriebswirtschaftslehre : 100 Jahre Fachdisziplin - zugleich eine Verlagsgeschichte
Gaugler, Eduard (ed.) - 2002
Persistent link: https://www.econbiz.de/10001687303
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus (ed.); Mühlfeld-Kerstan, Katrin (contributor) - 2000
Persistent link: https://www.econbiz.de/10014008654
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
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Commentaries: On marketing thought and the further development of marketing theory
In: Marketing theory 11 (2011) 4, pp. 479-512
Persistent link: https://www.econbiz.de/10009512558
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Special issue: Marketing Legends
Malhotra, Naresh K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270407
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Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark (contributor) - 2013
Persistent link: https://www.econbiz.de/10009793496
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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History of marketing thought ; Volume 1
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643548
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History of marketing thought ; Volume 2
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643555
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Critical marketing : issues in contemporary marketing
Tadajewski, Mark (ed.); Brownlie, Douglas T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003577816