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Legends in consumer behavior
32
Premier reference source
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
27
Journal of business research : JBR
25
The journal of brand management : an international journal
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Research
17
SAGE library in marketing
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Bericht der GfK-Tagung : vom ...
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Edward Elgar E-Book Archive
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Motherhoods, markets and consumption : the making of
mothers
in contemporary Western cultures
O'Donohoe, Stephanie
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010254438
Saved in:
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
3
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
4
Brands and
brand
management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
5
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
6
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
7
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
8
Special issue: Consumer
brand
relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
9
Special issue:
Brand
building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
10
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
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