Narrow search
Showing 1 - 10 of 1,218
Cover Image
Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
Cover Image
Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
Cover Image
Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
Cover Image
Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
Cover Image
Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
Cover Image
Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
Cover Image
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410
Cover Image
Special issue: "Brands that do Good"
Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018
Persistent link: https://www.econbiz.de/10011874896
Cover Image
Postawy konsumentów wobec marek pochodzenia polskiego i zagranicznego
Baran, Radosław; Marciniak, Beata; Taranko, Teresa - 2017 - Wydanie I
Persistent link: https://www.econbiz.de/10011903179
Cover Image
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488